Crowdfunding

Introduction

I was assigned by the Department of Education of Gauteng to do a Practical Assessment Task for my matric year. I chose the topic crowdfunding. I specifically chosen to do research on how crowdfunding would help alleviate Cape Town's water crisis.
Cape Town is in the middle of a severe drought. The dams are emptying out. I wanted to use crowdfunding to research or find new solutions to this problem. My research was focused on a few aspects:
  • I would research all there is to know about why Cape Town fell in such a severe problem. I looked at aspects such as why there a shortage of water is, how water gets lots other than people wasting water. I also looked at what professionals predicted will happen and if they warned Cape Town about the heavy drought they were about to fall in.
  • I was going to find out what the problem exactly was.
  • I came to a few conclusions on how to help alleviate Cape Town's water crisis.
Focus Question of my project:

How can crowdfunding help alleviate the drought in Cape Town?
Problem

The city is in a time of draught because people use to much water, water does not get reused, infrastructure is not maintained (for example water pipes do not get fixed or dams' cracks are not repaired so water leaks out of the dam and go to waste) and water wastes because of water leakages. (For example out of taps or broken toilets) (Diko, 2017). If the city don't find water soon ecosystems will be destructed and a lot of life will be lost because animals, and if things go on as presently, humans will lose life as well (Diko, 2017).
Background

Other scientists predict that the western part of the province will only become hotter and drier due to all the climate change (Diko, 2017). Kevin Winter, a lecturer in Environmental and Geographical Sciences at UCT, blames the water shortage on the population growth in South Africa from 55% since 1995, to about 2.4-million to an expected 4.3-million in 2018, while dam storage has increased by only 15% (Diko, 2017).
I also researched steps on how to begin your own crowd funding campaign: (Entrepreneur Media, 2017):
  • Tell your story: Why are you passionate about this cause? What are you planning to do about this problem and how would you use the money collected to help solve this problem? How will the people benefit from supporting you? What is your budget you need to obey?
  • Offer people rewards: Be realistic and keep your promises.
  • Set a funding goal: Set a target amount of money that you would like to collect/reach within your crowdfunding campaign mission. Be realistic! In some cases, you might keep all your profit you make from the campaign.
  • Promote your Campaign: Promote and advertise your campaign on different platforms such as Social media, the press and host a live event to attract sponsors.
  • Update people regularly: Be honest! If things are not going as planned, tell the people that. They would want to know how the campaign is doing and what their money is achieving. They might even be willing to get more people to donate money to your campaign.
  • Stick to your promises: Give the money to the cause you initially intended and stay true to your word when you make promises! The reason for the campaign must help people in need: You must solve a legitimate problem that you want to try the solve by gathering money.
  • Find a partner: Get investors and sponsors to help gather money.
  • Adjust plans according to feedback: Correspond with people involved. Adjust plans according to what people tell you and keep their opinions and advice in mind when reassessing your plan.
Solutions

  • Short term solutions include reuse and recycle water (Nowell, 2018).
  • To fund large scale desolation (Nowell, 2018).
  • Large scale desolation costs a lot of money. And chances are rare that the rain patterns are Cape Town will return to normal. (To be enough to fill the dams). For dams to be filled, we need more rain. As Cape Town is in a draught, they do not get enough rain to fill the existing dams let alone new dams (Nowell, 2018).
  • The best solution is large scale desalination. I do agree with this because we have an entire ocean of water to purify into drinking water. The sea levels also increase as global warming increases, because ice melts in the North and South pole as well as Antarctica. The ocean is also a bigger place to catch rainwater up (Nowell, 2018).